Successfully Increasing Website Conversion from 0 to 1100+ in Less Than 180 Days
179 Users
Before Signing up the project8050 Users
Current website Traffic7871 Users
Increase in Monthly Website Visitors
Meet Oris Dental Center
Oris Dental Center stands as a prestigious dental clinic in Dubai, UAE, which is celebrated for its exceptional dental care services. With over 14 years of experience pioneering modern advancements in dentistry, they are the foremost provider of comprehensive oral care in Dubai. Known for their commitment to excellence, they have expanded to four branches and have a team of over 20 highly skilled dentists.
Client’s Problem
Oris Dental Center faced a significant challenge with countable traffic to its website, leading to a need for more opportunities for conversion. Despite being renowned for its excellence and high demand among patients seeking top-tier dental services, the clinic needed help to attract visitors to its website.
The clinic faced fierce competition from other dental clinics in the area. It recognized the need to enhance its online presence to attract more patients to its practice. Oris Dental Center partnered with Harvee Healthcare, a leading digital marketing agency specializing in healthcare marketing, to revamp its online presence and attract more patients.
Number Game
Users Before (Sep 2016)
Users After (Jun 2023)
Our Approach
At Harvee, we embrace a nuanced and bespoke approach to healthcare digital marketing, recognizing the distinctive requirements of each client. We place great emphasis on branding and ensuring that each client's digital marketing strategy aligns with their brand.
Our team of experts starts by understanding the client's requirements, goals, and values and then designs a digital marketing strategy that effectively communicates the hospital's brand message to its target audience.
After conducting a comprehensive study of Oris Dental Center's website, we found minimal organic traffic, which directly impacted their conversion rate. With multiple issues in content and optimization, we proposed an SEO-focused approach to remedy this situation.
What we did?
We conducted a comprehensive round of SEO audits on Oris Dental Center's website and identified several areas for improvement. We transformed the clinic's website content, focusing on relevant keywords related to its services and location.
We Optimized their website's on-page elements, including title tags, meta descriptions, URL structure, and internal linking, to improve its ranking in search engine results pages.
To enhance the site's visibility in search results, we fixed technical issues like broken links, crawl errors, and high-quality, unique, and engaging content that added value to the site. To tackle the high competition, we also implemented a local SEO strategy to target patients in its geographical area, optimizing the clinic's Google My Business Profile to enhance its online presence, which in turn generated more traffic to the website.
Phase 1
During the initial phase, we found that the clinic needed more organic traffic and better search engine rankings due to ineffective website optimization. To address this issue, our team conducted a comprehensive audit and optimized the website's structure, content, and meta tags. We focused on improving site speed, fixing technical errors, and enhancing user experience. As a result, the clinic's website saw significant improvements in search engine rankings, and organic traffic surged within a few months. This led to increased visibility and online presence, which helped the clinic attract more patients.
Phase 2
New Pages and Content CreationDuring this phase, we identified that the website needed more specific pages catering to its services, which limited its appeal to a broader audience. To overcome this challenge, we developed new pages focusing on dental tourism, implant services, and special offers, highlighting the clinic's unique offerings. Additionally, we created an Arabic language page to cater to local and international Arabic-speaking audiences. The new pages enhanced the clinic's website with targeted content, attracting more visitors interested in these specialized services. This expansion improved the website's relevance and authority in search engine rankings and brought over a 96% increase in conversion rates.
Phase 3
Off-Page SEO StrategyDespite the improvements on the website, the clinic needed to boost its off-page SEO efforts to increase its online visibility and domain authority further. To achieve this, we implemented a comprehensive off-page SEO strategy, including link-building, guest blogging on reputable dental websites, and submitting the clinic's content to high-quality directories and forums. These off-page SEO efforts significantly improved the clinic's backlink profile and online reputation. Within a few months, Oris Dental Center experienced significant growth in search engine visibility, leading to a remarkable 44% increase in organic traffic. The user count surged from 179 to 8,050 users despite facing high competition in the market.
In a shorter time frame, we witnessed a gradual spike in website conversions. Our optimization efforts not only boosted the organic traffic from 179 users to 8,050 but also resulted in significant conversions. The increased visits allowed us to double the inquiries and conversions through calls, with the client receiving over 420 calls and 734 WhatsApp clicks in just 180 days.
Before(Sep 2016)
After(Jun 2023)
FINAL OUTPUT
Website Visitors
In just 180 days, we achieved remarkable results, increasing website conversions from 0 to over 1100, surpassing the client's expectations. Our marketing strategy played a pivotal role in Oris Dental's online growth, especially in Dubai's highly competitive market. With the surge in visitors and conversions, we helped solidify their position as the premier dental care provider in Dubai.
Contact
Get in Touch With Us
Coimbatore Address
- 21/1, Periasubbanna Gounder Street, K.K.Pudur, Coimbatore, Tamil Nadu 641038.
- 090923 24222
- info@harveehealthcare.com
Chennai Address
- RMZ Millenia Business Park, Level 6, Phase II, Campus 4B Unit 602A, Kandancavadi, Perungudi, Chennai, Tamil Nadu 600096.
- 090923 24222
- info@harveehealthcare.com
Dubai Address
- Umm Sequeim 3, Jumeirah Rd Opposite Burj Al Arab, Villa #1 855 A Dubai.
- info@harveehealthcare.com
United Kingdom Address
- 3/2 Powderhall Rigg Edinburgh, United Kingdom EH7 4GA.
- info@harveehealthcare.com
We provide cost-effective digital marketing services for Hospitals, Doctors & Dentists ranging from web development and search engine optimization to pay per click advertising and social media optimization. For the best digital marketing services
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